The Role of Effective Communication in Improving...

THE ROLE OF EFFECTIVE COMMUNICATION IN Improving organizational PERFORMANCE (CASE STUDY OF flour mill of Nigeria plc) BY AWAZIE ONYINYECHI SARAH 07AB05044 BACKGROUND OF THE STUDY The word communication has a rich and complex history. It first appeared in English Language in the fourteenth century, taken from the Latin word â€Å"communicare† which means to impact, share or make common. Bateman (1999), defined communication as the transmission of information and meanings from one party to another through the use of shared symbols. It is a well-known fact that communication plays a coordinating and integrating role in the management of the affairs of any organization, whether in the functions of planning, organizing, staffing,†¦show more content†¦The research question states clearly what the study will investigate or attempt to prove. The research question is a logical statement that progresses from what is known or believed to be true (as determined by the literature review) to that is unknown and requires validation. The following research questions will be determined: 1. How does communication breakdown negatively affect the performance of organization? 2. How does poor listening skill of employees affect organizational performance? 3. How does effective communication improve managerial performance? RESEARCH HYPOTHESIS Hypothesis I Communication breakdown as a barrier to communication affects organizational performance. Hi there is relationship between communication breakdown and organizational performance Ho there is no relationship between communication breakdown and organizational performance Hypothesis II Poor listening skills of employees negatively influence the performance of organizations. Hi there is relationship between poor listening skills of employees and negative performance of an organization. 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